Svetlana Kalinina

Svetlana works in media since 1986 with start at the Ukrainian State Television.

For 10 years she was a media-director of the advertising agency Linea12/McCANN ERICKSON (from 2001 – its media-department Universal McCANN). Her responsibilities included negotiations with clients and suppliers, market research, media-planning, and media-buying.

She got MBA in International Management Institute (MIM-Kyiv).

From March 2006 she’s a managing partner of the Kwendi mass communications expertise & management group on ‘media-audit’.

Elena Bogomaz

Elena started her career in media as a mediaplanner assistant in Media Direction Ukraine media agency in 2004.

She got experence working with such clients: Foxtrot, Edipresse, LEK, Mepha, Bayer, Ficosota, Avon, Ahmad tea, Elite coffee, Frito Lay, AVK, IDS Group, Hayatt, Siemence, Gaisin.

Elena has grown to mediaplanner position and in February 2006 joined Kwendi mass communications expertise & management group as an expert for the direction 'media-audit'.

Elena studied in the Institute for Applied System Analysis (IASA) of the National Technical University of Ukraine "Kyiv Polytechnic Institute".

Elena Kozyarovskaya

Renata Polischuk

After graduation from Mechanical and Mathematical Faculty of Moscow University Renata for 5 years worked at Initiative Media Moscow, where has grew fromTV buyer to Media Group Head.

When she moved to Kiev in 2004 Renata Polischuk worked as a planning director and media director at Initiative Media Kiev and then CEO of MPG Kyiv. She had client experience with brands Nestle, Unilever, Indesit, Danone, LVMH, Nissan, Allianz, VAB Bank.

In 2009 Renata joined Kwendi as a media audit expert.

Andrey Taranov

Andrey started as an assistant in Provid/BBDO advertising agency in 1995.

In 2001-2002 he teached advertising in the Kiev Internarional Affaires Institute. Andrey finished the carrier in ad agencies as a managing director of Media Direction Ukraine in 2004.

After the short period of self-employment in media marketing and communications strategies he is a managing partner of Kwendi mass communications expertise & management group (from March 2005).

Consulting on the media strategy. Evaluation of the media-strategy
- Comparing to the marketing strategy

- Comparing to professional standarts.

Consulting on media buying, evaluation of the price level
- Comparing to the media-strategy

- Comparing to market benchmarks.