| Our experts: |  | Svetlana Kalinina Svetlana works in media since 1986 with start at the Ukrainian State Television. For 10 years she was a media-director of the advertising agency Linea12/McCANN ERICKSON (from 2001 – its media-department Universal McCANN). Her responsibilities included negotiations with clients and suppliers, market research, media-planning, and media-buying. She got MBA in International Management Institute (MIM-Kyiv). From March 2006 she’s a managing partner of the Kwendi mass communications expertise & management group on ‘media-audit’. | | | | |  | Elena Bogomaz Elena started her career in media as a mediaplanner assistant in Media Direction Ukraine media agency in 2004. She got experence working with such clients: Foxtrot, Edipresse, LEK, Mepha, Bayer, Ficosota, Avon, Ahmad tea, Elite coffee, Frito Lay, AVK, IDS Group, Hayatt, Siemence, Gaisin. Elena has grown to mediaplanner position and in February 2006 joined Kwendi mass communications expertise & management group as an expert for the direction 'media-audit'. Elena studied in the Institute for Applied System Analysis (IASA) of the National Technical University of Ukraine "Kyiv Polytechnic Institute". | | | | | | |
| Renata Polischuk After graduation from Mechanical and Mathematical Faculty of Moscow University Renata for 5 years worked at Initiative Media Moscow, where has grew fromTV buyer to Media Group Head. When she moved to Kiev in 2004 Renata Polischuk worked as a planning director and media director at Initiative Media Kiev and then CEO of MPG Kyiv. She had client experience with brands Nestle, Unilever, Indesit, Danone, LVMH, Nissan, Allianz, VAB Bank.
In 2009 Renata joined Kwendi as a media audit expert. | | | | | | Andrey Taranov Andrey started his career in advertising business in 1995 in Provid/BBDO agency, where he advanced from media-planner to media-director position. He was appointed to managing director of media agency Media Direction Ukraine, where he worked from 2001 to 2004. In 2004-2005 - marketing and public relations consultant at STB channel. In 2005 г. founded Kwendi expert group. Since 2009 года – partner of Kwendi+RMA company. In 2001-02 lectured theory and practice of advertising in Kiev Institute of International Affairs. In 2008 - media jury member of the Kiev International Advertising Festival. | |
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| | What we do for our Clients: | | Media-audit of advertising campaigns. Consulting on the media strategy. Evaluation of the media-strategy
- Comparing to the marketing strategy - Comparing to professional standarts. Consulting on media buying, evaluation of the price level
- Comparing to the media-strategy - Comparing to market benchmarks. Evaluation of the tactical planning and placement quality
- Comparing to the original strategy
- Comparing to the market practice
- Comparing to the competitive enviroment. Recomendations on efficiency and effectiveness rising for the advertising investments. Pitch management. Competitors advertising campaigns analysis. Other consulting services. | | |
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Partners (clients are available upon request) |
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Partners about us |
Philipp Nagel, Etat Control (Germany)
For Ukrainian campaigns we are working close together with our partner - local experts from KWENDI. We sure that simple standardized and localy not adjusted benchmarking based on a black box of data is just a waste of money. KWENDI provides us a high level of expertise. We belief that only such a quality of human and technical resources will ensure a valuable result for our clients.
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Morten Pedersen, EMM (Great Britain)
EMM work with a network of independent media auditors and media consultants in over 60 markets around the world. In Ukraine we work with the most advanced local company, KWENDI, who understands the challenges of the local media landscape. Considering the fast rising demand for independent performance benchmarking and media management consultancy, Ukraine is becoming a significant market for EMM. We have been doing business in Ukraine for only 2 years, but the growth seems to continue, so support this we are considering launching a much closer relationship with our local partners, KWENDI.
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To read about us |
| Светлана Калинина: «Рынок перестал быть стабильным и об этом нужно помнить при проведении тендеров», - МедиаБизнес, 23 февраля 2009 | | | | Business Sense with Svetlana Kalinina. Media hit hard by crisis, but more growth lies ahead, – KyivPost, 21 августа 2009 | | | | В интересах рекламодателя, - Marketing Media Review, 17 июня 2009 | | | | Игра в медийный покер, - Комп&ньон, 19 декабря 2008 | | | | Светлана Калинина: «Телевизионный рынок уже несколько лет можно считать дефицитным», - Медиабизнес, 29 сентября 2008 | | | Агентский Аудитор, - МедиаБизнес, 27 июля 2007 | | | Светлана Калинина, партнер по медиа-аудиту экспертной группы KWENDI: «Суть аудита не в том, как потратить меньше, а в том, как потратить лучше», - Экономические известия, 14 марта 2007 | | | Рекламный ОТК, - Комп&ньон, 2 августа 2006 | | |
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