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| Our experts: |  | Svetlana Kalinina Svetlana works in media since 1986 with start at the Ukrainian State Television. For 10 years she was a media-director of the advertising agency Linea12/McCANN ERICKSON (from 2001 – its media-department Universal McCANN). Her responsibilities included negotiations with clients and suppliers, market research, media-planning, and media-buying. She got MBA in International Management Institute (MIM-Kyiv). From March 2006 she’s a managing partner of the Kwendi mass communications expertise & management group on ‘media-audit’. | | | | |  | Lena Bogomaz Lena started her career in media as a mediaplanner assistant in Media Direction Ukraine media agency in 2004. She got experence working with such clients: Foxtrot, Edipresse, LEK, Mepha, Bayer, Ficosota, Avon, Ahmad tea, Elite coffee, Frito Lay, AVK, IDS Group, Hayatt, Siemence, Gaisin. Lena has grown to mediaplanner position and in February 2006 joined Kwendi mass communications expertise & management group as an expert for the direction 'media-audit'. Lena studied in the Institute for Applied System Analysis (IASA) of the National Technical University of Ukraine "Kyiv Polytechnic Institute". | | | | | | Andrey Taranov Andrey started as an assistant in Provid/BBDO advertising agency in 1995. In 2001-2002 he teached advertising in the Kiev Internarional Affaires Institute. Andrey finished the carrier in ad agencies as a managing director of Media Direction Ukraine in 2004. After the short period of self-employment in media marketing and communications strategies he is a managing partner of Kwendi mass communications expertise & management group (from March 2005). | | | |  | Marina Natanova
Marina started in 2000 in Monitoring.ru research company. In 2001 joined Initiative Media, where obtained experience of working with large FMCG clients. Since 2007 she is a managing partner of Kwendi Media Audit in Russia. Marina's clients include among others VISA, Nokia, Beiersdorf, Disney, Tele-2, Shell, Kraft, Gallaher, Intel, Philips, Samsung, Lukoil, Rosbank, VTB, Rosno, Euroset (biggest Russian mobile retail network), Rosno (on of the biggest insurance companies), Mechta (confectionary). |
| | What we do for our Clients: | | Media-audit of advertising campaigns. Consulting on the media strategy. Evaluation of the media-strategy
- Comparing to the marketing strategy
- Comparing to the professional standarts. Consulting on media buying, evaluation of the price level
- Comparing to the media-strategy
- Comparing to the market benchmarks. Evaluation of the tactical planning and placementquality
- Comparing to the original strategy
- Comparing to the market practice
- Comparing to the competitive enviroment. Recomendations on efficiency rising of the advertising investments. Tender pitch. Competitors advertising campaigns analysis. Other consulting services. | | |
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Clients and Partners about us: |
Philipp Nagel, Etat Control (Germany)
For Ukrainian campaigns we are working close together with our partner - local experts from KWENDI. We sure that simple standardized and localy not adjusted benchmarking based on a black box of data is just a waste of money. KWENDI provides us a high level of expertise. We belief that only such a quality of human and technical resources will ensure a valuable result for our clients.
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Morten Pedersen, EMM (Great Britain)
EMM work with a network of independent media auditors and media consultants in over 60 markets around the world. In Ukraine we work with the most advanced local company, KWENDI, who understands the challenges of the local media landscape. Considering the fast rising demand for independent performance benchmarking and media management consultancy, Ukraine is becoming a significant market for EMM. We have been doing business in Ukraine for only 2 years, but the growth seems to continue, so support this we are considering launching a much closer relationship with our local partners, KWENDI.
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Juia Romanova, marketing-manager of IDS GROUP:
In 2006 we've signed the contract with KWENDI Media Audit for quarterly media-audit of our brands TV campaigns. Audit was useful both for us and for the agency. The auditors confirmed the high quality of our campaigns planning and placement: over-average affinity, target audience relevance, ratings correspondence. But, as they say, the sky is the limit, and some auditors opinions have helped us to correct the further tatical placements. Media-planning efficiency evaluation is good for every advertiser. But for those, who works at the FMCG market and invests big money in media, especialy TV, the media-audit is just the must.
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To read about us: |
| Рекламный ОТК, - Комп&ньон, 2 августа 2006 |
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| Светлана Калинина, партнер по медиа-аудиту экспертной группы KWENDI: «Суть аудита не в том, как потратить меньше, а в том, как потратить лучше», - Экономические известия, 14 марта 2007 |
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| Агентский Аудитор, - МедиаБизнес, 27 июля 2007 |
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Contacts for Journalists: |
| Olga Vaganova
+38 067 502 99 41
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